BACKGROUND Dumpsters.com launched in late 2016 with the goal of owning top SERP positions for high-value keywords. The primary challenge lay with its low domain authority compared to competitors, and they knew they had to get strategic and creative to generate quick wins for long-tail keywords that would then improve relevance for more impactful head terms. With that in mind, they prioritized the pages that could have the greatest impact in the shortest timeframe and started with the pricing page for their core business line: roll-off dumpster rentals. Their goal was to earn high-impact keyword rankings for the roll-off dumpster pricing page six months after launching a brand-new site. THE SOLUTION Using BrightEdge’s Data Cube, the SEO team identied several target search terms that

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