“Intent data has helped us build an amazing pipeline and contributed to us achieving 200% of our Q1 goals even with the COVID-19 pandemic. The impact from the first two months of the year made up for the March shortfall and resulted in us exceeding our goals.” Lisa Steinhart VP of Marketing and Product © 2020 Bombora www.bombora.com/data @bomboradata ARCOS is the leading cloud-based resource management platform for the utility industry in North America since 1993. Realizing that other industries may have similar needs for their solution, ARCOS expanded their offering to oil, gas and manufacturing industries in Q1 2019 to grow their business. ARCOS had aggressive expansion goals and few resources for demand generation. ‘Traditional marketing tactics’ like list buying were

Join for free to read