Importance of MQL prioritization © 2021 Bombora www.bombora.com/data @bomboradata Exterro selected the Company Surge ® growth package with the Salesforce and LinkedIn integrations. Through dual integrations, Exterro could take a coordinated account- based approach with target businesses. Exterro created a sales intelligence dashboard in Salesforce that combines Company Surge ® and G2 Intent data with website visitor data using Triblio. Each week, sales reps can find out which accounts in their name are interested in Exterro’s products — and to what extent. Businesses who had high intent and visited the Exterro website are the highest priority for sales outreach, followed by Company Surge ® identified accounts. Next, sales reps work MQLs—prioritized by Company Surge ® . Via the

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