Apparel specialty retailer deploys a data-driven cross- channel marketing strategy Maximizing growth opportunities through “micro- segmentation” customer analysis Global Multi-channel apparel retailer Key Solution Areas: Data analysis, customer insights, cross-channel marketing strategy Results: Findings: Yes Marketing’s micro-segmentation strategy, designed to uncover the client’s most likely to respond customers, discovered that: 23% of the client’s ‘High Value’ customers drove 63% of the total sales demand 31% of the client’s ‘Low Value’ customers only generated 5% of the total sales demand From Cataloguer to a Multi-channel Web Retailer This client is a global apparel brand founded 25 years ago. When the company launched, it focused on menswear products but, as it grew, it added w

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