Char-Broil fires up its email marketing initiatives Key Solution Areas: Dedicated account management, Agency Services, email templates Results: 49.7% open rate, compared to an average open rate of 18.0% for Char-Broil’s existing ‘Offer’ program | 18.6% click rate, over six times the average 3.05% click rate for Char-Broil’s existing ‘Offer’ program | 44.4% increase in click rate for the redesigned ‘Offers’ campaigns Background Char-Broil, a division of W.C. Bradley Co., is one of the oldest outdoor cooking brands. Well-respected and widely-used, more Char-Broil gas grills are distributed across the U.S. than any other brand. In December 2012, Char-Broil selected Yes Marketing as its email marketing partner. With the help of Yes Marketing's efficient Account Management team, Char-Broil

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