How The Penny Hoarder Stepped up Its Email Game Media/Publishing Key Solution Areas: Deliverability, Reporting, Email Deployment Results: An average inboxing rate increase of 24% over the last year | Audience growth of 225% | Two additional communication streams to attract and engage new and existing subscribers | Access to comprehensive analytics capabilities in real-time for better understanding of the brand’s audience. Frugal Roots Frugal Roots The Penny Hoarder started as a small personal nance blog established in December 2010 by CEO and founder, Kyle Taylor, as a way to document his mission to whittle away at his personal debt and share his knack for nding unusual ways to make and save money. Kyle went beyond sharing tips or talking about odd jobs; he tried each method or job him

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