From Cataloger to Multi-Channel Retailer Silver Star Brands Multi-channel retail Key Solution Areas: Data analysis, email marketing strategy Results: $500k in saved catalog costs | Annual email-driven sales have outperformed expectations by 2%, a 25% YoY increase | The number of orders increased almost 3.5 times while revenue almost tripled Evolution of a Legacy Brand Silver Star Brands, founded in 1934, is one of America’s largest direct- to-consumer companies. Silver Star, formerly known as Miles Kimball Company, rebranded in 2013 to signify its evolution from a mail cataloger to a multi-channel retailer. The company consists of six brands selling gifts as well as health, wellness, and household products: Miles Kimball, Walter Drake, Easy Comforts, Exposures, Native Remedies, and As We

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