1 A DIRECT-TO-CONSUMER COMPANY A manufacturer selling goods directly to consumers asked LeadsRx for help. It needed an impartial view of its advertising campaigns – a way to see what was working and what was not – as it foraged for increased return on ad spend (ROAS). By using multi-touch attribution, the enterprise was able to significantly reduce its marketing spend (by more than 44 percent) without impacting its revenue year over year. THE ATTRIBUTION CHALLENGE – HOW TO GARNER MORE SALES PER ADVERTISING DOLLAR With a total ad spend of $613,000 for the first quarter, the company was doing its best to gain traction, and sales, for its products. Much of its ad budget was divided between Facebook and Google. Based on click and conversion data from these two “walled gardens,” it was

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