Case Study
Delivering Screenwriting Courses Direct to Consumer
CASE STUDY Delivering Screenwriting Courses Direct to Consumer BLAKE SNYDER ENTERPRISES SAVE THE CAT! ®COMPANY OVERVIEW Save the Cat!® is an entity of Blake Snyder Enterprises, LLC, an organization educating screenwriters around the world. Blake Snyder, acclaimed screenwriter, authored several books in his Save the Cat! series starting with Save the Cat! The Last Book on Screenwriting You’ll Ever Need in May 2005. In 2006, the organization launched its in-person “Beat Sheet Screenwriting Workshop. ” The title “Save the Cat!” was coined by Snyder to describe a moment when the protagonist in a story does something nice -- for example, saving a cat. Snyder explained that, "it's the scene where we [rst] meet the hero," and is written in order to gain audience favor and support for t