1 USING ATTRIBUTION TO BOOST A SUCCESSFUL PRODUCT RELEASE A leading tech company that helps transform digital businesses through intelligent automation knew a thing or two about data. After all, it provides a cloud-native, consumer- scale platform that can handle app, data, API, integrations, and process automation for enterprise companies managing sales, support, IT, HR, finance, and marketing. With a new product release planned for mid-year, the company wanted to ensure the launch was a success and support it with proper paid marketing. It partnered with LeadsRx to provide attribution data and insights to truly see what was working and what, if anything, was not. The goal was to keep ad spend steady but increase revenue by tracking customers and their buying journeys, therefore i

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