12/15/22, 11:15 AM Case Study of a Fortune 500 Brand that Leveraged Technology for their Direct to Consumer Strategy https://ph.selluseller.com/resources/casestudies/how-a-fortune-500-cosmetic-brand-successfully-implemented-direct-to-consumer-strategy-with-anchanto 1/4 CASE STUDY Brands that have started exing muscles to realign themselves with the new eCommerce scene have discovered that it is not something that they can order o-the-shelf. Moving to the D2C model has short and long-term ramications and hence brands are scurrying to put in place their strategies that would boost their eCommerce game. This fortune 500 cosmetic brand managed to penetrate the eCommerce structure through a huge network of eDistributors. Even so, it was di cult for the brand to boost protability, achieve c

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