1 AN ATTRIBUTION CASE STUDY A WOMEN’S FASHION FOOTWEAR COMPANY Impartial Multi-Touch Attribution STARTING ROAS 3.26 BUDGET $328,842 for Feb. REVENUE $671,016 for Feb. 9 CHANNELS • Criteo: Display, Retargeting, Video, Look-a-like • Facebook • Google: Google Ads, Organic SEO • Email, Referrals KPI Increased ROAS and Overall Revenue THE DETAILS – BEFORE (FEBRUARY 2020): STEPPING IN THE RIGHT MARKETING DIRECTION What would attribution insights say about existing ad spend results? LOOKING FOR A BETTER WAY TO TRACK CUSTOMER JOURNEYS A designer and manufacturer of fashion footwear for women wanted a better way to trace its sales – namely how people were finding its “modern wellness fashion ” products sourced from sustainable materials. The niche company that prides itself on social fairness i

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