A leading U.S. airline struggled with disconnected customer data, manual processes, and outdated records, limiting its ability to deliver a seamless, personalized experience across all customer interactions. To address these challenges, the airline deployed Redpoint’s CDP on the Snowflake Marketing Data Cloud, creating a unified customer profile, streamlining omnichannel marketing, and reducing duplication. With real-time data quality checks and dynamic segmentation, the airline enhanced customer engagement, increased ROI, and built a scalable, future-proof infrastructure for delivering highly personalized experiences at every touchpoint.

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