Aubuchon Hardware partnered with Redpoint Global to enhance its personalized, omnichannel experience and boost loyalty program engagement. With Redpoint’s CDP, Aubuchon gained a unified customer view, enabling real-time personalization in emails, website content, and replenishment campaigns. This led to increased sales, higher email open rates, and a seamless buy-online, pick-up in-store (BOPIS) experience. Loyalty members using BOPIS spend 68% more than others, and 20% make additional in-store purchases. Redpoint’s solution also reduced duplicate accounts and improved marketing efficiency.

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