Airline retailing focuses on enhancing customer engagement by transitioning from a legacy system to a customer-centric approach using IATA’s New Distribution Capability (NDC). This shift empowers airlines to create dynamic, personalized offers and orders, enabling richer customer experiences and improving operational efficiency. Benefits include increased revenue through ancillary sales, optimized payment methods, and enhanced customer loyalty. The transition aims to de-commoditize air travel, offering flexibility in pricing and interline partnerships, all while reducing distribution and payment costs for airlines.

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