Case Study

Unlocking the Power of First-Party Data for a Leading Leisure Travel Group

Unlocking the Power of First-Party Data for a Leading Leisure Travel Group

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A leading European tour operator and airline needed to unify customer data, eliminate channel silos, and drive revenue through data-driven marketing. Redpoint's Journey Orchestration provided marketers with no-code access to a single customer view, enabling multi-step, multi-channel campaigns for pre-, during-, and post-trip engagement. The solution improved customer segmentation, optimized marketing decisions, and enhanced personalization. Key results included higher booking conversions, cost-effective customer acquisition, and a seamless omnichannel experience, aligning with the company’s customer-first approach.

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