A global car rental provider needed a CDP to unify customer data, improve NPS, and drive revenue across 10,000 locations in 180 countries. Redpoint CDP enabled a single customer view, intelligent journey orchestration, and real-time decisioning across multiple brands and regions. The solution streamlined operations, improved digital check-ins, increased ancillary sales, and optimized campaign effectiveness. Key results included a 19% boost in customer identification via IVR, increased rental retention, cost savings from tech consolidation, and enhanced personalization across outbound and inbound channels.

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