Ad Recall Leads To Significantly Increased Brand Consideration, Driving People Online To Interact With The Travel Website
Ad Recall Leads To Significantly Increased Brand Consideration, Driving People Online To Interact With The Travel Website
2 PagesKey Take Outs CASE STUDY - 1 Travel Website Exposure to Tube ads has a significant impact on: • Brand awareness • Campaign awareness • Brand consideration • Call to action THE RESULTS • The London Underground campaign led to a strong increase in spontaneous brand and advertising awareness amongst Tube users • Brand consideration increased significantly with exposure to the London Underground Travel Website ads • 68% of London Tube users who
