SNCF Connect, formerly OUI.sncf, is the official French railway distributor and online travel agency. In 2021, it had a business volume of 4.3 billion euros, and was the 3rd largest hotel booking site in terms of the number of buyers. In January 2022, SNCF grouped all of its services under one brand, SNCF Connect, including its namesake apps and website – a major change among French citizens. To ensure an effective transition and rapid awareness among consumers, the French sustainable mobility giant launched a large communication campaign that included TV, Social, Search, Display, and open web marketing channels.

Join for free to read