Station Domination Improves Consideration To Play The Game, Driving Usage Amongst Commuters
Station Domination Improves Consideration To Play The Game, Driving Usage Amongst Commuters
2 PagesKey take outs Station domination generates high level of awareness, improves consideration to play the game and drives usage amongst commuters CASE STUDY - 2 Mobile Gaming App THE RESULTS • 77% of London Tube users recalled at least one of the Mobile Gaming App ads in the London Underground multi-media campaign; 84% of those who recalled saw three or more ads • Consideration to play the Mobile Gaming App increased significantly amongst thos
