The Bus Ads Increased Consideration To Buy The Chocolate Bar In The Next Month
The Bus Ads Increased Consideration To Buy The Chocolate Bar In The Next Month
2 PagesKey Take Outs CASE STUDY – 1 Chocolate Bar Exposure to Bus ads has a significant impact on: • Propensity to purchase • Brand consideration • Brand perceptions THE RESULTS • Consideration of the chocolate bar is significantly higher within those that recalled the Bus advertising • The ads appear to be encouraging people to buy the chocolate bar • Those that recalled the ad were significantly more likely to agree that the chocolate bar looked m
