Bus Advertising Amplifies Effect Of Campaign, Driving Brand Positivity And Purchase Consideration
Bus Advertising Amplifies Effect Of Campaign, Driving Brand Positivity And Purchase Consideration
2 PagesKey Take Outs CASE STUDY – 3 Breakfast Drinks Company Bus advertising – used alongside TV & Radio – has a significant impact, working to improve brand perceptions, while also driving purchase consideration. THE RESULTS • Bus amplifies the effect of TV & Radio advertising - 2 in 5 describe the brand as cool and adventurous • Nearly 1 in 5 of people who saw the Bus ads are likely to consider purchasing the breakfast drink product within the
