Auto: Targeted Media Plan Extension Our Client A top luxury automobile brand enlisted InStadium to assist in Q4 2016 mobile targeted advertising to build awareness of and interest in sales events among key, multi-cultural demographics. Our Solution InStadium used geo-fencing and geo-farming to serve in-game patrons and lookalikes mobile ads promoting the brand and their sales events. Our mobile ad serving platform targeted DMAs over-indexing in their target, multi-cultural demographic. Stadiums in target DMAs were geo-fenced, enabling the capture of fans’ mobile device IDs and subsequent serving of mobile ads on game day and in the weeks following. The performance of each DMA was tracked and compared to ensure efficient optimization. Additionally, different ad sizes were tested throug

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