Auto: League Sponsorship Activation Our Client A premier American auto company enlisted InStadium to assist in the activation of its Major League Baseball sponsorship. The goal: increase brand awareness, achieve positive consumer connection and strengthen an existing association with America's pastime. Our Solution Building on our client's previous initiatives with MLB, InStadium customized a flight to connect with millions of baseball fans in the setting where those consumers are not only sure to be found but also be most receptive to our client's brand message: the ballpark InStadium's live sports fan engagement platform—commanding audio directing fans' attention to a colossal screen featuring brand creative, plus supportive in- game LED and surround sound—delivered more than 10 million

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