Report

Q4 2023 Digital Ads Benchmark Report

Q4 2023 Digital Ads Benchmark Report

Pages 34 Pages

The Tinuiti Q4 2023 Digital Ads Benchmark Report shows strong growth in ad spending across platforms like Amazon, Meta, and Google. Instagram saw the highest growth at 27%, while Facebook's growth slowed to 8%. YouTube ad spending rose by 17%, and Amazon's Sponsored Products grew by 17%. TikTok surged by 64%, and Walmart saw a 62% increase. Despite strong growth, CPMs and CPCs for most platforms showed recovery, with YouTube and Meta leading in ad price growth. Performance Max campaigns drove Google Shopping’s 19% YoY growth, and Amazon DSP's ad spend rose by 33%.

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