Insurance: Media Plan Market Testing Our Client A leading national insurance provider approached InStadium with the goal of comparing the effectiveness of an in-venue media campaign versus television advertising. Our Solution To measure awareness in our client's brand among live sports attendees against that of a television audience, InStadium created a small in-venue test flight. Leveraging our live sports fan engagement platform—a booming audio announcement, larger-than-life video featuring brand creative, and in-game LED and surround sound—InStadium confirmed for our client the power of an incisive message and dynamic media assets delivered as part of the fan experience. On-site postgame research found greater consideration intent among a live sports audience when compared to a control

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