InStadium utilized dynamic media assets of sight, sound, and motion to deliver messaging to fans in MiLB stadiums across the country
InStadium utilized dynamic media assets of sight, sound, and motion to deliver messaging to fans in MiLB stadiums across the country
2 PagesCPG: Media Plan Extension BRAND OBJECTIVE: Van Der Hagen and Beard Guyz partnered with InStadium to authentically engage live sports fans by delivering breakthrough experiences in Minor League Baseball ballparks that drive retail sales and overall brand awareness. CONCEPT: InStadium utilized dynamic media assets of sight, sound, and motion to deliver messaging to fans in MiLB stadiums across the country. The power of this Live InStadium Media combined with mobile ad-serving, huge social reach, player ambassadors, and in-game sampling put both brands front and center. A total of 31 teams participated in the program, covering 1,176 games from May 12 - August 12, 2017. SOLUTION: Through consultation with UBP, InStadium leveraged their unique expertise and capabilities to deliver enhanced valu
