Auto: Product Launch Our Client Targeting a highly desirable yet difficult-to-reach customer demographic, a distinguished luxury auto company engaged InStadium to help build brand awareness in support of its new model launch. Our Solution InStadium knew the client's customers well. As consumers who are coveted not only for their spending power but also their influence, they make up a far greater percentage of the viewing audience within our network of venues than they do as a percentage of the general population. So we created an expansive program across NHL and NCAA basketball arenas, enabling our client to connect its brand with a five-star audience and promote its latest model on the grandest stage complements of our live sports fan engagement platform. Booming audio, a spectacular Jumb

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