A packaging design was needed to capture the health benefits of a newly developed product and reinforce the company’s leadership position.
A packaging design was needed to capture the health benefits of a newly developed product and reinforce the company’s leadership position.
1 Pages©2016 BrandDirections. All rights protected and reserved. A Woman-Owned Business Enterprise CaseStudy | Kaytee ® Products | Nature’s Defense ® Wild Bird Foods – Package Design 333 North Commercial Street, Suite 200, Neenah, WI 54956 | 920.725.4848 | brand-directions.com SCOPE OF WORK Brand Architecture Name Development Package Design Final Art Production Guardians of the Sky Challenge KAYTEE ® (a division of Central Garden and Pet) provides wild bird food, feeders and other products to help customers connect to nature. Responding to emerging threats to wild bird health, the company developed a naturally supplemented product and needed a timely package design that would effectively convey the health benefits and social message. Think Develop packaging within a qu
