A design was needed for a new product line extension that would complement the existing brand architecture.
A design was needed for a new product line extension that would complement the existing brand architecture.
1 Pages©2016 BrandDirections. All rights protected and reserved. A Woman-Owned Business Enterprise CaseStudy | Kraft Heinz | Taco Bell ® Home Originals – Product Line Extension 333 North Commercial Street, Suite 200, Neenah, WI 54956 | 920.725.4848 | brand-directions.com SCOPE OF WORK Photographic Art Direction Design Design Implementation Copywriting A Mini Big Deal Challenge Taco Bell Home Originals, a Kraft Heinz brand and product line, was extended to include 24 Mini Taco Shells. Although positioned as a party food or appetizer product versus the Home Originals traditional full-size offerings, the mini shells needed to dovetail into the existing line of 12- and 18-shell packs and complete dinner kits. Think Design and implement packaging that complements existing Taco B
