An Easter-themed design was needed for the company’s child-focused Lunchables brand fun packs
An Easter-themed design was needed for the company’s child-focused Lunchables brand fun packs
1 Pages©2016 BrandDirections. All rights protected and reserved. A Woman-Owned Business Enterprise CaseStudy | Kraft Heinz | Lunchables – Holiday Themed Packaging Design 333 North Commercial Street, Suite 200, Neenah, WI 54956 | 920.725.4848 | brand-directions.com SCOPE OF WORK Marketplace Research Package Design Illustration Line Extension Packaging Production What’s in your Easter Basket? Challenge The Kraft Heinz Company is an American worldwide food company formed by the merger of Kraft Foods and Heinz. With the success of previous holiday-themed packaging, the company wanted an Easter holiday design for their Lunchables fun packs that included seasonal color scheme/characters, a consistent theme across two differentiated executions, and design with regulatory copy and
