A summer-themed, seasonal design inspired by Memorial Day and the 4th of July was needed for the company’s Beef Franks and Thick Cut Bacon products
A summer-themed, seasonal design inspired by Memorial Day and the 4th of July was needed for the company’s Beef Franks and Thick Cut Bacon products
1 Pages©2016 BrandDirections. All rights protected and reserved. A Woman-Owned Business Enterprise CaseStudy | Kraft Heinz | Oscar Mayer – Seasonal Themed Packaging Design 333 North Commercial Street, Suite 200, Neenah, WI 54956 | 920.725.4848 | brand-directions.com SCOPE OF WORK Marketplace Research Label Design Line Extension Packaging Production Packaging with a Bang! Challenge Oscar Mayer, maker of hot dogs, lunchmeats and bacon, is a billion-dollar brand owned by Kraft Heinz. A ubiquitous song, as well as the legendary Wienermobile illustrates the strength and heritage of the brand. They wanted to create seasonal, summer-themed packaging for their Beef Franks and Thick Cut Bacon products. Think Create distinct summer-themed graphics that differentiate the package on-she
