As we approach the midpoint of the Decade of Action, packaging, and in particular plastic packaging, continues to be a priority for consumer goods companies in their efforts to deliver both business and sustainability value. Packaging ensures safe delivery and consumption of essential products to billions of people every day. However, it has also generated a lot of waste and pollution. If circular packaging solutions do not start to scale, by 2050 there could be more plastic than fish in the ocean.1It is a tremendously difficult problem to solve given the complexity of the packaging value chain and the frequent lack of acknowledgment of a circular business case.

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