©2016 BrandDirections. All rights protected and reserved. A Woman-Owned Business Enterprise CaseStudy | Kraft Heinz | Boca Foods – Product Line Extension 333 North Commercial Street, Suite 200, Neenah, WI 54956 | 920.725.4848 | brand-directions.com SCOPE OF WORK Photographic Art Direction Line Extension Packaging Production Sliding into Home! Challenge Boca Foods, a subsidiary of the Kraft Heinz Company, began in 1979 with the vegetarian "Sun Burger". Over the next decade, a variety of meatless burgers were introduced, with organic products being added later. Kraft Heinz saw the opportunity to supply a better-for-you slider and needed packaging that would incorporate: creation of a “New” violator to visually convey that the product is new to the market; design packa

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