A Move into Digital Services Jumpstarts New Growth for an Industrial Tools Leader The maker of metalworking tools engaged Innosight to discover customer problems that could be solved with new digital services. The result: a lasting way to increase revenue by boosting productivity 66% at job sites. Client Impact GOING BEYOND MANUFACTURING For over seventy five years, the Latrobe, Penn. company has prospered by manufacturing high- performance tooling for those who reshape materials—from machine shops to mining operators to oil and gas drilling customers. But relationships with its customers had always been transactional, meaning there were lost opportunities to serve customers while they were actually using the equipment. In 2007, Vice President & Chief Marketing Officer John Jacko led

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