To boost growth in industrial services, improving customer experience is crucial as expectations rise, influenced by B2C giants. Industrial OEMs must adopt a customer-centric approach, prioritize interventions, and leverage technologies like predictive analytics. A focus on enhancing customer journeys can significantly increase revenue. However, challenges include managing complex sales processes, addressing variable customer needs, and overcoming organizational silos. By strategically improving key customer journeys, OEMs can deliver better experiences, leading to higher satisfaction and potential revenue growth.

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