Customer-Centricity Helps Get a Cloud Solution “Unstuck” and Generating New Growth Tata Consultancy Services (TCS) had high aims for iOn, its cloud-based electronic resource planning solution. But more a year after the introduction, the product was underperforming. Innosight helped get it on a growth track by repositioning it around customer needs in education and manufacturing. Client Impact GETTING A MAJOR GROWTH INITIATIVE UNSTUCK Big companies need big wins to move the needle on growth. As the largest firm of its kind in Asia, with $15 billion in revenues and 300,000 employees, Tata Consultancy Services launched iON in 2011 with the ambition of penetrating India’s small and medium business (SMB) market first and then expanding it into a billion-dollar business globally. At the o

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