A New Governance Council Helps the Financial Leader Become ‘Best Bank for Innovation’ In the wake of the 2008-2009 financial crisis, Citi embarked on a strategy to return to its heritage as an innovator in financial services. The global bank instituted new enterprise-wide innovation capabilities aimed at building a reliable flow of new growth ventures. Client Impact GETTING INNOVATION BACK Over its 200-year history, Citi had established a long history as an innovator in global banking, from funding the transatlantic cable to establishing the first Foreign Exchange Network to the pioneering of ATMs. But senior leadership acknowledged that the company had lost its footing in the years leading up to 2008 as it focused more on growth through mergers and acquisitions. “We’ve lost innova

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