Disruption in Textbooks Triggers a Big Move into Digital Education The world’s largest K-12 educational publisher faced severe disruption in the market for textbooks. Kids and teachers had turned to digital devices at the same time school districts were hit with big budget cuts. HMH collaborated with Innosight to meet the demand for new kinds of learning products that prepare kids for the future. Client Impact FACING DISRUPTION HEAD ON The Boston-based firm traces its roots back to the beginning of books crafted in America, publishing the likes of Hawthorne, Longfellow, Emerson, Thoreau and Twain. Nowadays, textbooks account for more than 90 percent of its revenue. But education is undergoing tumultuous change as kids and teachers rely more and more on tablets and smart phones. Bud

Join for free to read