A leader in printing and label converting needed to centralize its brand awareness and recognition in key markets.
A leader in printing and label converting needed to centralize its brand awareness and recognition in key markets.
1 Pages©2016 BrandDirections. All rights protected and reserved. A Woman-Owned Business Enterprise 333 North Commercial Street, Suite 200, Neenah, WI 54956 | 920.725.4848 | brand-directions.com SCOPE OF WORK Brand Positioning List Research & Development Direct Marketing Campaigns Print Collateral System Web & Microsite Adaptations Public Relations CaseStudy | WS Packaging Group Inc. | Brand Building Campaign Building a Connection Challenge WS Packaging Group is a leading North American label converter, providing innovative packaging, shopper promotion, and branding initiatives that increase shelf impact, brand consistency, shopper engagement, and packaging line productivity. After a series of acquisitions, WS Packaging Group was fragmented in its market approach. The company
