A leader in bird and small pet nutrition needed help to refresh its brand that also included a new product line launch
A leader in bird and small pet nutrition needed help to refresh its brand that also included a new product line launch
1 Pages©2016 BrandDirections. All rights protected and reserved. A Woman-Owned Business Enterprise 333 North Commercial Street, Suite 200, Neenah, WI 54956 | 920.725.4848 | brand-directions.com CaseStudy | Kaytee ® Products | Wild Bird Food – Package Redesign SCOPE OF WORK Marketplace Research Brand Architecture Package Design Comprehensive Mock-ups 3-D Renders Collateral Design Final Art Production Soaring Ahead Challenge KAYTEE ® (a division of Central Garden and Pet) provides wild bird food, feeders and other products to help customers connect to nature. Driven by new consumer research, competitive pressures and new product formulations, the company needed to refresh its wild bird products brand including extensive packaging redesign. A new Regional Blends product lin
