©2016 BrandDirections. All rights protected and reserved. A Woman-Owned Business Enterprise 333 North Commercial Street, Suite 200, Neenah, WI 54956 | 920.725.4848 | brand-directions.com SCOPE OF WORK Marketing & PR Planning Brand Positioning Theme Development Microsite Development Public Relations Media Relations Application Stories White Papers CaseStudy | Avery Dennison | Pressure-Sensitive Roll Materials - Web Marketing Campaign Thought Leadership Challenge After marketing primarily to printers and converters, Avery Dennison wanted to directly target the designated end-users of Avery Dennison products, including brand managers, package designers, and packaging engineers. Think Speak to brand managers and package designers with a focus on shelf appeal, and to packagi

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