Corpay, formerly FLEETCOR, rebranded in March 2024 to strengthen its identity as a global payments leader. Amid this transition, the company sought to maintain its culture and keep employees engaged. Corpay partnered with Workhuman to launch a unified global recognition program, "Gratitudes," which incorporated company values and matched the new brand’s style. The program was launched globally, resulting in over 22,700 recognition moments in its first year, with high adoption and redemption rates. Gratitudes helped employees celebrate their efforts during the rebrand and solidified a unified company culture.

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