A pioneer and producer of bite-size potatoes needed a brand refresh to better re flect its leadership in the category.
A pioneer and producer of bite-size potatoes needed a brand refresh to better re flect its leadership in the category.
1 Pages©2019 BrandDirections. All rights protected and reserved. A Woman-Owned Business Enterprise SCOPE OF WORK BrandAlignmentTM Process BrandCoreTM Development Brand Visual System Design Brand Standards Development Benchmark Research Brand Logo Refresh CaseStudy | RPE/Tasteful Selections – Brand Refresh Leading the Way One (Small) Bite at a Time 333 North Commercial Street, Suite 200, Neenah, WI 54956 | 920.725.4848 | brand-directions.com Challenge Tasteful Selections, a pioneer and the leader in the bite-size potato category, was facing market erosion from smaller competitors who possessed stronger brand presentations. That was the challenge facing the Tasteful Selections brand and the marketing team at RPE, the entity within Wysocki Farms that manages the Tasteful Selecti
