Maxwell Bond, a tech and digital recruitment specialist, leveraged LinkedIn to challenge traditional industry perceptions and establish itself as a recruiter of choice. By focusing on reputational marketing and using LinkedIn's Talent Insights, they increased their brand awareness, growing their follower base by 460% in 2020 and 178% in 2021. This strategy enhanced engagement with their talent pool and positioned Maxwell Bond as a knowledgeable market leader in the UK and Germany. The use of LinkedIn tools also led to significant improvements in job applications, InMail acceptance rates, and overall brand visibility.

Join for free to read