The dilemma Before Klear, this global consumer electronics company had no easy way to align its centralized marketing headquarters with many decentralized marketing teams in various locations. This lack of unity created complications in measuring campaign outcomes and understanding the impact of their influencer marketing efforts. With parameters being set by headquarters and field teams executing them, the brand needed a better way to track each campaign and influencer to ensure brand alignment and ROI. With Klear, the brand gains instant insights into how its influencers around the world are contributing to brand growth. Users can track reach, engagement, and estimated media value to understand the impact of each campaign.

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