marketing campaigns20 Billion That’s how many dollars the National Retail Federation (NRF) 1 expects Americans to spend for Father’s Day this year. While this is only one data point, it continues a trend that’s been taking place over the past decade:Almost every year, consumers are spending more on products and services for Father’s Day.Since 2009, overall spending has increased by 81% as people are spending more (the average Father’s Day consumer now spends over $148 each year). 1 And it’s not just the US either. In the UK, for instance, recent forecasts put total retail spending at 951 million British pounds 2 on Father’s Day alone, in 2021. These are numbers that businesses love to hear. The only problem is that they don’t exactly show how you can get in on the action. To

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