Content Introduction Where do you start? How do you evaluate a multichannel growth management platform? Customer Data & Segmentation Recommendations Orchestration Delivery How to choose a platform that aligns with your strategy? Personalization & Messaging About InsiderIntroduction Did you know that there are more than 8,000 martech tools and platforms out there? Crazy, right? But with so many choices, it’s easy to get stuck—especially when you don’t have clear goals or desired outcomes. To make the decision process smoother, we created a comprehensive RFP guide and checklist. You can use it to assess the customer experience personalization capabilities of any multichannel marketing platform you’re considering. But before we get to it, let’s explore: “What is a multichannel growth m

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