Unboxing Must-Have Marketing Campaigns: Upsell and Cross-Sell | 1 Unboxing Must-Have Marketing Campaigns: Upsell and Cross-Sell Do brands treat their customers with empathy and respect? At Iterable, we define empathy as adhering to the four following tenets: 1. Acknowledging perspective 2. Staying out of judgment 3. Recognizing emotion 4. Communicating understanding However, it’s easier to say than it is to act upon it when B2C marketers are laser- focused on meeting their company’s growth goals. That’s why for this next edition of Unboxing Must-Have Marketing Campaigns we’ll focus on driving growth with good by adding upsell and cross-sell opportunities to your existing marketing campaigns. We’re going to cover: • How upsells and cross-sells show empathy to your customer

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