S INGLES D A Y S INGLES D A Y Single s Day: Maximiz e y our r e ac h on t he bu s ie s t s hopping day o f t he y e ar A f e w s hor t y ear s ago , a r elativ ely unkno wn and uno fficial Chine s e holiday began t o t ak e r oo t in the eC ommer c e w orld - Single ’ s Day . C elebr at ed on 11/11, it is no w the bus ie s t online s hopping day o f the y ear and gr o wing b y leap s and bounds each Fall s eas on. Originally de s igned t o c elebr at e tho s e no t in a r elations hip , it has tr ans f ormed int o a mas s iv e oppor tunit y f or mark e t er s and r e t ailer s t o c apit aliz e on this bur geoning holiday . L as t y ear , Alibaba s hat t er ed all r ec or ds b y gener ating $ 7 5 billion in s ale s during this (no w 11 day) s hopping e xtr av agan z a; po s ting 8 5

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